Background:

The sports betting market in Brazil has been growing significantly in recent years, with a projected value of R$10.4 billion 🫰 by 2024. The market is dominated by a few major players, such as Bet365, Betano, and Sportingbet. However, there are 🫰 also several smaller operators and startups that are increasing their market share.

Recent advances in artificial intelligence (AI) have the potential 🫰 to revolutionize the sports betting industry. AI can be used for predictive modeling, odds calculation, and risk management.

Research Questions:

1. What 🫰 are the current challenges facing the sports betting industry in Brazil?